Press Relations

Press Releases

Creative Introduces Creative Professional E-Mu Xboard 25-Key and 49-Key Professional USB/MIDI Controllers

SINGAPORE - August 31, 2005 - Creative Technology Ltd. (NASDAQ: CREAF), the worldwide leader in digital entertainment products for PC users, today announced its new Creative Professional E-MU Xboard™ 25 and Xboard™ 49 Professional USB/MIDI Controllers for PC and MAC operating systems.

The E-MU Xboard Professional USB/MIDI Controllers feature full-size velocity sensitive keyboards with aftertouch, 16 programmable real-time controllers, Xboard Control editing software, and the E-MU's new Proteus X LE Desktop Sound Module with over 1000 sounds.

The Xboard Control software provides an intuitive desktop interface that lets you effortlessly create custom templates for all of your favorite hardware and software instruments. The Xboard also allows you to set discrete MIDI channels for each controller and offer unrivalled real-time control and performance features including Snap Shot that lets you send multiple program changes and controller values by pressing a single button and Xboard Latch Mode that enables you to define a section of the keyboard as on/off triggers - perfect for drum loops.

Both Xboard models are ultra-portable and run on USB or 3 AA batteries. E-MU Xboard also works with AC power adapter, sold separately; perfect for the studio and stage usages.

"The launch of the Creative Professional E-MU line of Digital Audio Systems and Desktop Sampling Systems a year ago has rocked the Pro Audio Markets. E-MU's Digital Audio Systems deliver everything you need to produce audio on a PC with professional results - premium converters, hardware-accelerated effects and mixing, comprehensive sync options and seamless compatibility with your favorite PC audio/sequencer software. And the E-MU's Desktop Sampling System combines the pristine quality of Digital Audio Systems with powerful synthesis and a true professional sampler to deliver the best music creation system in its class. Shortly after the E-MU Digital Audio Systems and the Desktop Sampling Systems shipped, we have achieved market share leadership in Pro Audio PCI interfaces and they are now the de facto pro audio PCI standard in the music industry system builders. The E-MU Xboard with its quality and features will continue the success and fully complementing the Digital Audio and Desktop Sampling Systems to give the best solution for desktop audio creation." said Sim Wong Hoo, chairman and CEO of Creative.

"E-MU has been renowned for its high quality, easy-to-use musical instruments that deliver superb sound quality at competitive prices. Our design capabilities, ability to apply proprietary technology and attention to details have established E-MU as one of the key leader in the music industry. And now we have combined our proprietary technology, quality and the strength in the musical instruments design to deliver the Xboard range of Professional USB/MIDI Controllers" said Bill Wrightson, Vice President of Sales & Marketing and General Manager of E-MU Systems.

The E-MU Xboard comes with Xboard Control editing software for Windows and Mac operating systems; and Proteus X LE Desktop Sound Module and Ableton Live Lite 4 for E-MU for Windows.

Xboard Control

  • Quickly edit, upload, download and store your Xboard patches
  • Program the Xboard's 16 real-time controllers to any MIDI parameter
  • Eight selectable velocity curves for customized keyboard response
  • Send up to 16 program changes with bank select at the touch of a button

Proteus X LE

  • Powerful synthesis with over 50 patented Z-Plane filters
  • Integrated effects processor
  • VSTi operation with 16 MIDI channels per instance
  • Over 1000 presents, expandable with E-MU Sound Central Library

Ableton Live Lite 4 for E-MU

  • Music production solution for composing, recording, remixing, improvising and editing any musical idea
  • Brings acoustic, electronic and virtual instruments as well as digital audio recordings together in a single interface with unparalleled ease of use
  • Combine or create new songs and compose on the fly
  • Offers complete multi-track recording and editing for any acoustic source, hardware synthesizer or software instrument

Pricing and Availability
The E-MU Xboard 25, priced at US$149.99, the E-MU Xboard 49, priced at US$169.99, will be available now in Singapore.

For more information about E-MU Xboard, visit www.asia.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Zen™ and MuVo® MP3 players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

About E-MU Systems
Founded in 1972, E-MU Systems, Inc. develops digital audio and music products based on digital sampling technology for professional musicians, sound designers, composers and audio engineers worldwide. E-MU Systems, Inc. is a wholly owned subsidiary of Creative Technology Ltd.

# # #

This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo registered trademarks of Creative Technology Ltd. in the United States and other countries. E-MU and Proteus are registered trademarks of E-MU Systems, Inc. in the U.S. and other countries. All other brand names are trademarks of their respective owners.