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New Creative WebCam Live! Effects Enhanced with Special Effects Software and Stik-On™

Bundled Creative Advanced Video FX utility software brings Video Instant Messaging to a new level

WHAT: Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment solutions for PC users, today introduced the new Creative WebCam Live! Effects, which ships this week at an estimated street price of US$79.

The Creative WebCam Live! Effects comes bundled with the Creative Advanced Video FX utility software that brings Video Instant Messaging (Video IM) to a new level. Users can now thrill family and friends with fun mirrors, face morphs and special photographic effects during Video IM sessions. They can even hide their location with lively and intriguing backdrops. Creative Advanced Video FX will be the next fun craze for Video IM, and will definitely be an enjoyable conversation topic when instant messaging with friends!

Creative WebCam Live! Effects is a certified USB 2.0 web camera which can deliver video up to 30 frames per second at 640 x 480 (VGA) resolutions. With the certified high-speed USB 2.0 interface, WebCam Live! Effects enables users to capture fast, smooth, high resolution video with more details than traditional USB 1.1 or USB 2.0 compatible web cameras.

With its VGA CMOS sensor, the webcam also enables users to capture still photos at up to 1.3 Megapixels with interpolation. The Creative Smart Face Tracking feature keeps the user's face in view and even tracks multiple users. It also features a 4-way flexible base that allows the webcam to be placed anywhere.

In addition, a bonus Creative Stik-On™ Skin for WebCams is included in the standard package, as well as a lapel microphone for better voice clarity. Also included are the award-winning software, Creative WebCam Center, and five other feature-rich software that enable users to make full use of their webcam.

WHO: Primary users include high school students, college students and/or young adults who communicate frequently with family and friends via the Internet and would enjoy a webcam that can liven up the Video IM experience. The secondary users include Internet beginners who want to experience Video IM and web conferencing with a feature-rich and dependable webcam.

Pricing and Availability
The Creative WebCam Live! Effects is now available at a suggested retail price of US$79 (inclusive of GST). The standard package includes a WebCam Live! Effects with USB2.0 cable attached, Creative lapel microphone, Quick Start Booklet, Creative Stik-On™ for Webcams, as well as two CDs containing the following software bundle: Creative WebCam Center, ArcSoft PhotoImpression, ArcSoft VideoImpression, ArcSoft MultiMedia Email, ArcSoft Collage Creator, and Yahoo! Messenger.

For more information, visit www.asia.creative.com.

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About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo® and Zen portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.