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Creative Sound Blaster Live! 24-Bit Audio Processor Chosen By Gigabyte, MSI And Shuttle Computer For Integration In Their Upcoming Motherboards

Major Motherboard Manufacturers Choose Sound Blaster Live! 24-Bit Chip for Superior High-Definition Audio and EAX ADVANCED HD

SINGAPORE - July 20, 2005 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment solutions for PC users and the creator of Sound Blaster®, today announced that three major PC motherboard manufacturers: GIGABYTE, Shuttle Computer and MSI, will be incorporating the Sound Blaster Live!® 24-bit processor into their upcoming product lineups as their on-board audio solution.

"The PC industry recognizes the fact that Sound Blaster audio technology is far superior to any of the host HD Audio solutions or integrated chipsets currently on the market," said Steve Erickson, vice president of audio for Creative. "More and more, we're seeing motherboard manufacturers choosing Sound Blaster technology for their on-board audio solutions, because of its exceptional high-definition audio quality and clarity, and we're pleased to welcome GIGABYTE, MSI and Shuttle Computer to the Sound Blaster family."

GIGABYTE will be incorporating the Sound Blaster Live!® 24-bit processor in its GA-G1915P motherboard that will ship worldwide in August. MSI is currently using the technology in its K8N Diamond and P4N Diamond models. Shuttle Computer has incorporated the processor into its currently available SD31P motherboard, and will be doing so on its upcoming SD11G5, SD35P, and M1000 models that will be shipping worldwide this fall. In all of these cases, the Sound Blaster Live!® 24-bit chip is the only integrated audio solution available on these motherboards.

The Sound Blaster Live!® 24-bit chip delivers superior 24-bit/96kHz, 7.1 surround sound with EAX® technology that significantly enhances music, movie, and PC game audio. EAX Music Enhancements dramatically improve MP3 and CD listening with features such as Bass Boost, Multi-Band Graphic Equalizer, and Audio Clean-Up. Gamers will benefit from EAX ADVANCED HD™ Effects that deliver ultra-realistic environmental audio in hundreds of today's hottest PC games. With the Creative Multi-Speaker Surround (CMSS®) technology, users can listen to all their audio content, even if it was originally recorded in stereo, in 7.1 surround-sound playback.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo® MP3 players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the United States. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, Live!, EAX, ADVANCED HD, CMSS, ZEN and MuVo are trademarks or registered trademarks of Creative Technology Ltd. in the United States and other countries. All other brand names are trademarks of their respective owners.