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Press Releases

Creative's Award-Winning PCMCIA Sound Blaster Audigy 2 ZS Notebook Card Recommended By Alienware For Its Entire Mobile PC Line

Singapore - April 12, 2005 - Creative (NASDAQ: CREAF), the creator of Sound Blaster®, the worldwide standard for PC audio and a worldwide leader in digital entertainment solutions, today announced that Alienware, manufacturer of high-performance PCs, has chosen the PCMCIA Sound Blaster® Audigy® 2 ZS Notebook as the recommended audio solution for its entire line of mobile PCs. More than 50 percent of Alienware's notebook PC customers purchased the PCMCIA Sound Blaster Audigy 2 ZS Notebook in just its first month of availability.

"Alienware has a long history of delivering the fastest, most powerful gaming systems loaded with cutting-edge technology like Sound Blaster PCI cards and USB solutions to customers, who now have an incredible portable solution for their notebook PCs with the PCMCIA Sound Blaster," said Patrick Cooper, director of product management for Alienware Corporation. "PC games with demanding 3D audio run flawlessly on Alienware mobile systems configured with the PCMCIA Sound Blaster® Audigy 2 ZS Notebook, making the in-game experience as smooth and realistic as it is on a high-powered desktop PC."

"The PCMCIA Sound Blaster® Audigy® 2 ZS Notebook provides the ultimate audio upgrade for anyone who enjoys games, MP3 music or DVD movies on a notebook PC," said Mala Sharma, director of product marketing for Creative Labs, Inc. "We've found that a large number of notebook users, particularly gamers, enjoy their entertainment through headphones. The PCMCIA Sound Blaster Audigy 2 ZS Notebook introduces breakthrough technology for users who previously had no choice but to tolerate an inferior audio experience over standard stereo headphones. Fifty percent of Alienware's notebook PC consumers purchased the PCMCIA Sound Blaster since it became available -- a huge attach rate for accessories in the consumer space and a compelling statement from a demanding customer base that the PCMCIA Sound Blaster Audigy 2 ZS Notebook is the definitive notebook audio solution."

The PCMCIA Sound Blaster® Audigy® 2 ZS Notebook is the first ever sound card to provide the features and performance of Sound Blaster Audigy 2 ZS PCI card in an ultra-portable solution that fits in the PCMCIA slot of a notebook PC. Gamers can experience faster frame rates and more realistic sound effects with hardware-accelerated EAX® ADVANCED HD™ 4.0 and 3D positional audio over either headphones or 5.1 and 7.1 speakers. Music listeners can enjoy their MP3s, CDs or DVD-Audio content through crystal-clear 24-bit/192kHz playback. Film buffs can experience THX®-certified, 24-bit ADVANCED HD audio quality during DVD viewing, with support for both DTS-ES™ and Dolby® Digital EX. For musicians in a home recording studio, high-quality inputs enable up to 24-bit/96kHz recording and ASIO 2.0 drivers provide low-latency recording.

PC and consumer electronics editors have lauded the PCMCIA Sound Blaster® Audigy® 2 ZS Notebook and have honored it with Editor's Choice awards in Laptop Magazine, PC Magazine, Computer Shopper, Computer Gaming World, and CNet.com. In addition, ExtremeTech.com has recognized it with the coveted "ExtremeTech Approved" award.

Pricing and Availability
The PCMCIA Sound Blaster® Audigy® 2 ZS Notebook is available through www.alienware.com as part of a complete mobile PC solution. In addition, other PC manufacturers such as Falcon Northwest, Voodoo PC, Velocity Micro and CyberPower offer the card as an accessory to their mobile PCs. It is also available as a standalone product at www.us.creative.com and at major computer retailers for an estimated street price of US$129.99. For more information about the PCMCIA Sound Blaster Audigy 2 ZS Notebook, visit www.soundblaster.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo® and Zen portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

About Alienware
Alienware manufactures high-performance desktop, notebook, and media center systems and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States, Europe, Australia and New Zealand, and will soon be offered in other locations around the Pacific Rim. For more information, please visit www.alienware.com/prcreative call 1-800-ALIENWARE (254-3692).

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This announcement relates to products launched in the United States. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, Audigy, MuVo, EAX and ADVANCED HD are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other trademarks are the property of their respective owners.