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Creative Introduces New All-in-One DiVi CAM 316 Mini Digital Camcorder

Records everything and incorporates multi-functionalities - Digital Video Recorder, Digital Camera, WebCam, MP3 Player, and Voice Recorder

SINGAPORE - February 1, 2005 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment solutions for PC users, today introduced the Creative DiVi CAM 316, an affordable digital MPEG-4 video recorder that doubles up with all-in-one functionalities such as digital camera, webcam, MP3 player and voice recorder.

The Creative DiVi CAM 316 is equipped with an effective 3.1-Megapixels CMOS sensor capable of recording video with audio at up to 640 x 480 resolutions in MPEG-4 format - a storage-efficient format that enables users to record longer durations using the same memory capacity. With the provided video and audio cables, users can also playback video or still images on TV to share with their family and friends.

In addition, the Creative DiVi CAM 316 can capture still images of up to 6.6 Megapixels in resolution by interpolation. With images at 2976 x 2232 pixels in size, users can capture the finer details that were not previously possible, while the 4x digital zoom allows users to capture objects that are far away in sight. Both video and still images recorded can be stored onto the integrated 16MB memory or add-on SD card (expandable up to 512MB).

The Creative DiVi CAM 316 is constructed in an ultra compact body that measures only 70 (W) x 37 (D) x 90 (H) mm, and weighs only 136grams (without battery and SD card). Its unique design allows its 1.6” swivel LCD display to be rotated 270°, which enables shooting candid photos, capturing video at odd angles and taking self-portraits.
“The Creative DiVi CAM 316 is a perfect choice for customers who are looking for an affordable digital video recorder to record good quality digital video without having to pay a hefty price for digital Mini DV camcorders. It also fits first-time electronic gadget buyers who want to have all-in-one functions in a single device so as to save the cost of buying separate gadgets,” said Joseph Liow, vice president and general manager of Creative Labs Asia.

Multi-Functionalities Increases Usefulness of Creative DiVi CAM 316
WebCam : Works perfectly as a webcam, producing impressive video quality at 640 x 480 resolution. Fully compatible with most instant-messaging programs (not included), and enables users to enhance their online communications with both video and audio.

MP3 Player : With a 512MB SD card, users can store over 100 songs and enjoy their favourite MP3 music wherever they go. Adjustable bass and treble levels are also available.

Voice Recording : The Creative DiVi CAM 316 comes with a built-in voice recording function that records voice clips in WAV format. Whether it is a business meeting, lecture class or even a workshop seminar, users can be assured of high quality recording with excellent audio clarity.

Mass Storage Device : Users can enjoy the convenience of plugging the USB cable immediately to the PC to download or upload photos and videos. Installation of drivers is not required as the PC will automatically detect the camera as a removable disk drive.

The Creative DiVi CAM 316 comes with a SD expansion slot where users can boost their memory capacity up to 512MB to capture more images and longer video. For instance, with a 512MB SD card, users can record video clips of up to 1.5hrs and 2.5hrs at 640 x 480 and 320 x 240 resolutions respectively. Being PictBridge-compatible, users can also connect the Creative DiVi CAM 316 directly to a PictBridge-compatible printer via the bundled USB cable, all without a computer or any photo editing software and users can select the images that they want and print them instantly.

To enable users to make full use of their capture videos and images, the Creative DiVi CAM 316 comes with two bundled software - Presto! Mr Photo Platinum Edition and Presto! VideoWorks 6. Presto! Mr. Photo Platinum Edition is an ideal program for creating, sharing, and managing digital images and videos. In this new edition, users can add sound to their files for useful real-life effects. The straightforward, powerful photo enhancement functions make pictures come alive. Users can also adjust the photo quality and convert the file format for other applications.

Presto! VideoWorks 6 presents the solution for users who own a video camera and require a real editing solution but do not have the time to learn a complicated package. With this software, users can turn their computer into a multimedia production center with powerful editing features and do more than just copying their content onto another tape.

The specifications of Creative DiVi CAM 316 include :

  • Sensor Type : Effective 3.1 Megapixels CMOS sensor
  • Image Resolution : 2976 x 2232 (6.6MP, interpolated), 2048 x 1536 (3.1MP), 1600 x 1200 (2MP), 640 x 480
  • Image File Format : JPEG (DPOF, EXIF)
  • Video Resolution : 640 x 480, 320 x 240 with ambient sound (Continuous recording depending on memory size)
  • Video Format : MPEG-4
  • Focus Range : Normal: 1.2m to infinity; Macro: 15 - 20cm
  • LCD : 1.6 Inch Color TFT display (swivel type)
  • Digital Zoom : 4X
  • Aperture : F3.0
  • Shutter Speed : 1/4 to 1/2000 sec
  • Flash Modes : Auto / Off
  • Flash Range : up to 1.5m
  • Exposure Compensation : -2EV to +2EV in 1/3 steps
  • ISO : 100
  • White Balance : Auto, Sunny, Tungsten, Fluorescent, Cloudy
  • Color Effects : Normal, Sepia, Black & White, Negative, Red, Pink, Purple, Blue, Green, Yellow
  • Languages : English, Italian, French, German, Spanish, Japanese, Traditional Chinese, and Simplified Chinese
  • Memory Type : SD expansion slot (SD card up to 512MB*)
  • File Storage :
    Image Capture
    Resolution 2976 x 2232 2048 x 1536 1600 x 1200 640 x 480
    Fine 10 17 27 85
    Normal 11 28 43 120
    Basic 24 38 63 160

    Movie
    Resolution 640 x 480 320 x 240
    Fine 74 sec 155 sec
    Normal 140 sec 202 sec
    Basic 174 sec 277 sec
    Above figures are based on the built-in 16MB memory.
    Actual value may vary as the numbers stated above serve only as a guide.


  • Microphone : Built-in
  • Speaker : Built-in
  • Video to TV out : PAL or NTSC selectable
  • Battery Type : 4 x AAA
  • Battery Life : Battery Life
  • Without Flash 281 pics
    With Flash 123 pics
    MP3 Play 150 mins
    Voice Record 160 mins
    Movie Record 120 mins
    Actual battery life may vary depending on brand used and individual usage pattern.

  • Dimensions : 70 (W) x 37 (D) x 90 (H) mm
  • Weight : 136grams (without battery & SD card)
  • USB Compliance : USB 1.1
  • Direct Printing : PictBridge Compliant

* Available separately

Pricing and Availability
The Creative DiVi CAM 316 all-in-one digital camcorder is now available at a suggested retail price of US$149.00 and includes a one-year limited hardware warranty. For more information, visit www.asia.creative.com.

About Creative
Creative (Nasdaq: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster audio cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.