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Creative Debuts The PCMCIA Sound Blaster Audigy 2 ZS Notebook - The First Ever Sound Blaster Designed To Fit Into The PCMCIA Card Slot In Notebook Computers

Gamers to Experience 24-bit Multi-Channel Audio on Notebook Computers at the World Cyber Games 2004

SINGAPORE, October 8, 2004 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products for PC users, today announced the first ever PCMCIA Sound Blaster®, the PCMCIA Sound Blaster Audigy® 2 ZS Notebook. The PCMCIA Sound Blaster Audigy 2 ZS Notebook simply plugs into any notebook computer's PCMCIA slot and provides an amazing audio experience. It enables users to listen to PC games on a notebook in 5.1 and 7.1 surround sound and play back their MP3 music on their notebook with a dramatic improvement in audio quality. By plugging the PCMCIA Sound Blaster Audigy 2 ZS notebook into their notebook PC, users can now have the same quality audio experience that was previously only available on a desktop PC with a Sound Blaster Audigy 2 ZS PCI card. The PCMCIA Sound Blaster Audigy 2 ZS Notebook will be unveiled for the first time at the World Cyber Games 2004, Oct. 7-10 in San Francisco, with interactive, hands-on demonstrations for attendees.

"The Sound Blaster Audigy 2 ZS notebook is an essential audio upgrade for every notebook PC user that listens to MP3 music on their notebook, plays games or watches movies. It provides a superior audio quality experience to the poor quality audio that comes standard with every notebook PC. It makes for a fantastic listening experience whether the notebook user is using headphones or external speakers; the improvement in the sound quality is awesome," said Mala Sharma, director of product marketing for Creative Labs, Inc.

Pro-Gaming Performance of a PCI card in a PCMCIA solution
The PCMCIA Sound Blaster Audigy 2 ZS Notebook is the first PCMCIA card to enable hardware-accelerated EAX 4.0 ADVANCED HD and 3D positional audio for games. Support for EAX provides a level of dramatic realism, in addition to audio quality and clarity in over 400 games that has never been experienced before on a notebook. Gamers can also experience virtual surround sound over stereo headphones with patented Creative Multi-Speaker Surround™ (CMSS) 3D support. At home, the Speaker Docking Cable allows for quick and easy connection to a home multi-channel speaker system such as the Creative GigaWorks S750.

Play Back MP3s in 24-bit ADVANCED HD Quality
The PCMCIA Sound Blaster Audigy 2 ZS Notebook supports highest quality playback of 24-bit/192kHz content (including Advanced Resolution DVD-Audio). Notebook PC users no longer need to tolerate the noise floor created by inferior integrated audio. The PCMCIA Sound Blaster Audigy 2 ZS Notebook dramatically improves MP3 music by delivering outstanding audio clarity of 104dB SNR. The product includes EAX music tools, such as Audio Clean Up™ to easily correct scratches and pops in poorly recorded music, Smart Volume Management™ that automatically normalizes the volume level across multiple songs, a graphic equalizer, bass boost and more. The PCMCIA Sound Blaster Audigy 2 ZS Notebook comes bundled with Creative's new Smart Recorder software for easy and automated recording of audio sources (Internet radio, vinyl records, cassette, MiniDisc) directly to MP3 format. This software incorporates a track-splitting feature that detects silences between tracks and automatically splits the recording into separate songs. Creative's MediaSource™ software is included as well, making it easy to organize, rip and enhance a digital music collection.

Home Theater Quality Movie Playback
The PCMCIA Sound Blaster Audigy 2 ZS Notebook makes DVD movies watched on a notebook sound as good as in a movie theater. Users can enjoy THX-certified, 24-bit, ADVANCED HD audio quality during DVD viewing, with support for both DTS®-ES and Dolby® Digital EX decoding. Amazing CMSS 3D technology provides captivating virtual surround sound for DVD movies for a full cinematic audio experience over headphones or a true home theater experience over a multi-channel speaker system.

Studio-Quality Recording
The PCMCIA Sound Blaster Audigy 2 ZS Notebook transforms a notebook PC into a home recording studio. High-quality inputs enable up to 24-bit/96kHz recording. Low latency ASIO 2.0 drivers are included for optimal performance with music creation applications.

Pricing and Availability
The PCMCIA Sound Blaster Audigy 2 ZS Notebook is slated for November shipment to all retail outlets in Singapore at an estimated street price of US$129.99. For more information about the PCMCIA Sound Blaster Audigy 2 ZS Notebook, visit www.soundblaster.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Zen and MuVo portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, Audigy, MediaSource, Smart Volume Management, Audio Clean Up, CMSS and ADVANCED HD are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. THX is a registered trademark of THX Ltd. All other brand or product names mentioned herein are trademarks of their respective holders and are hereby recognized as such.