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Creative Sound Blaster Live! Trounces Motherboard Audio with Double the Quality and Clarity

Sound Blaster Live! 24-bit Internal and External Sound Cards Now Available from Less Than US$30

SINGAPORE - November 4, 2004 - Creative, a worldwide leader in digital entertainment products for PC users, today announced the Sound Blaster® Live! 24-bit internal and external sound cards, providing an easy upgrade from inferior motherboard audio for desktop and notebook PC users at a great value. The new Sound Blaster Live! solutions feature support for EAX multi-environments in PC and console gaming, and deliver twice the audio quality and clarity as basic 16-bit integrated PC audio. Creative also announced immediate availability the new Sound Blaster Audigy® 2 Value, delivering up to 106db SNR (signal-to-noise ratio) and ASIO 2.0 support for 24-bit/96kHz multi-channel recording directly to MP3.

Sound Blaster Live! 24-Bit Internal
Priced at only US$29.99, the Sound Blaster Live! provides a dramatic upgrade over motherboard audio. Anyone who enjoys music, movies or games on the PC can appreciate its 100dB SNR, which is nearly twice the quality and clarity of host audio. In addition, 24-bit EAX 3.0 ADVANCED HD support and connectivity for up to a 7.1 speaker system provide gamers with an audio advantage not available with any integrated solution. The Sound Blaster Live! 24-bit internal card also offers a suite of EAX Acoustic Enhancements such as audio clean-up, bass boost, equalizer, and smart volume management.

Sound Blaster Live! 24-Bit External
Easily connected to a desktop or notebook PC through a USB port, the Sound Blaster Live! 24-Bit External offers 24-bit PC audio and up to 5.1 surround sound with EAX 3.0 ADVANCED HD support. It features customizable music playback with better audio quality control options than most home stereos, including acoustic enhancements such as bass boost, stereo widening, 10-band equalizer, crossfade, smart playlists and karaoke functionality.

Sound Blaster Audigy 2 Value
Ideal for serious PC gamers on a budget, the Sound Blaster Audigy 2 Value features hardware-acceleration for EAX® 4.0 ADVANCED HD™ 3D support for immersive positional audio, which is included in upcoming titles such as Star Wars Battlefront, Rome: Total War, and World of Warcraft. In addition, it offers 24-bit ADVANCED HD DVD-Audio playback, 106dB SNR, support for up to a 7.1 speaker system, Dolby™ Digital EX decoding, and ASIO 2.0 drivers for 24-bit/96kHz recording directly to MP3 format. The Sound Blaster Audigy 2 Value also comes bundled with the full version of Tom Clancy's Splinter Cell.

Pricing and Availability
The Sound Blaster Live! 24-Bit Internal has an estimated street price of US$29.99, the Sound Blaster Live! 24-Bit External has an ESP of US$49.99, and the Sound Blaster Audigy 2 Value has an ESP of US$59.99. All products are currently available at retail outlets and asia.creative.com. For more information on any of the products, visit www.soundblaster.com.

About Creative
Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Zen and MuVo portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.