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CREATIVE ZEN MICRO PHOTO WINS "BEST OF CES" AWARD

ZEN Micro Photo -- MP3 Player/Photo Viewer Steals the Show to Win Creative's Third Consecutive "Best of CES" Award

SINGAPORE - January 10, 2005 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced that its MP3 player/photo viewer - the ZEN Micro Photo, won the "Best of CES" 2005 award in the "Audio to Go" category. This is the third consecutive year that Creative has won a "Best of CES" award.

Featuring a stunning, high-intensity 262,144-color 1.5" OLED screen, the Creative ZEN Micro Photo can hold up to 7,500 JPEG images or 3,000 songs on a 6GB model. Users can watch slide shows of their favorite digital images while they listen to MP3 or WMA music. The ZEN Micro Photo also includes all the features of the award-winning Zen Micro MP3 player.

The micro-sized ultra-cool looking ZEN Micro with its ten electrifying colors took the market by storm after its launch during the holiday season, selling out in major retailers and online sites. Creative accelerated the excitement and momentum with the introduction of the new ZEN Micro Photo at CES.

"The success of the original ZEN Micro has been so great that it was tough to deliver an encore in such a short period of time. Yet we blew everyone away when we unveiled the ZEN Micro Photo and won the 'Best of CES' award for the third time in a row," said Sim Wong Hoo, chairman and CEO of Creative. "Huge crowds have been swarming around our exhibit and everyone is talking about the ZEN Micro. We raised the excitement level even higher when we introduced the ZEN Micro Photo, which features an OLED screen for amazing image quality. The judges for 'Best of CES' had never seen anything like it."

Slated to ship in the second quarter of this year, the ZEN Micro Photo will be available in ten electrifying colors in 5GB and 6GB models, in the same micro-sized, ultra-cool looking form factor as the original ZEN Micro. The ZEN Micro Photo in a 5GB model will be priced at US$299, and the ZEN Micro Photo in 6GB will be priced at US$349. More information about the Creative ZEN Micro Photo will be available in coming months at www.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo® and ZEN portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. MuVo and Sound Blaster are registered trademarks of Creative Technology Ltd. in the United States and other countries. All other brand names are trademarks of their respective owners.