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Creative Announces Partnership with World Champion PC Gamer Johnathan "Fatal1ty" Wendel

Collaboration Focused on Development of Competitive Gaming Products

SINGAPORE - January 6, 2005 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products for PC users, today announced a partnership with Johnathan "Fatal1ty" Wendel, world champion PC gamer. Under the agreement, Creative and Fatal1ty will collaborate on the design and technical specifications for a variety of PC input devices and audio solutions. Each product will be designed to deliver the highest level of responsiveness and accuracy in its category.

"I am always on the lookout for products that will give me an extra competitive edge, and by working with Creative I can access huge engineering resources to build those products," said Jonathan "Fatal1ty" Wendel. "I'll work with Creative to design products that every top gamer from each part of the world can use to try to beat me."

"PC gamers are core customers of Creative products. Our Sound Blaster® sound cards have been the number one choice of gamers over the last 15 years," said Mala Sharma, director of product marketing for Creative Labs, Inc. "Working with Fatal1ty brings us even closer to the gaming community and enhances our understanding of the technology that a champion gamer needs to win. We can drive our product development teams to deliver even beyond those criteria."

The collaborative design process between Creative and Fatal1ty will begin in early 2005. All products designed under this partnership will be co-brand Creative and Fatal1ty.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Zen and MuVo portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About Johnathan "Fatal1ty" Wendel
Johnathan first got involved in professional PC gaming tournaments when he heard about CPL's Frag3 Tournament that took place in October 1999. Capturing third place there, he was invited to represent the USA in Stockholm two weeks later where he won undefeated, winning all 18 maps against the top players in the world. He has continued to consistently dominate competitions all over the world, including events in St. Louis, Los Angeles, New York, Dallas, Sweden, Australia, Singapore, Korea, Brazil, Germany, England, Netherlands, France, Russia, Denmark, and China, to name some of the countries he has visited in pursuit of pro gaming excellence.

Johnathan won the CPL Pentium 4 Winter Championship in December 2002 playing Unreal Tournament 2003; that victory made him the first and only 3 time CPL Champion of the Year - each year winning the CPL 1v1 Championship while competing in a different game. In Dallas, on August 14, 2004, Fatal1ty was crowned the first DOOM 3 1v1 Champion, capturing $25,000 in prize money at QuakeCon 2004. For more information about Fatal1ty, visit www.fatal1ty.com and www.fatal1tyshootout.com.

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This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and MuVo are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. THX is a registered trademark of THX Ltd. All other brand or product names mentioned herein are trademarks of their respective holders and are hereby recognized as such.