Creative ZEN Micro Wins "Best Of DigitalLife 2004" Award
New 5GB MP3/WMA Player Wins for "Portable Music Player" Category
SINGAPORE, October 20, 2004
- Creative, a worldwide leader in digital entertainment solutions, announced today that the new ZEN Micro MP3/WMA player, won the "Best of DigitalLife 2004" award for the "Portable Music Player" category, awarded Friday at DigitalLife. Presented by Ziff Davis Media in New York City, DigitalLife is a first of its kind consumer technology and entertainment event showcasing the latest in all things digital.
"Within a week of announcing the ZEN Micro MP3/WMA player, we have already won a major award," said Sim Wong Hoo, chairman and CEO of Creative. "Huge crowds of people swarmed our exhibit area at DigitalLife, where we featured a display of all the different colors of the ZEN Micro. The crowd was buzzing about which feature and what colors they liked best, and people lined up to place pre-orders."
Announced as the winner by PC Magazine Editor-in-Chief Michael Miller and First Looks Senior Editor Jamie Bsales, the ZEN Micro was hailed at the Best of Show awards ceremony for providing far superior features to the iPod mini.
"The tiny, stylish Creative Labs ZEN Micro should have your iPod mini-toting friends multicolored with envy," said Jamie Bsales, PC Magazine First Looks Senior Editor. "After all, for the same money they paid for a 4GB music player and not much else, you'll get a 5GB model that also has an FM tuner and recorder, voice recorder, swap-out battery with 12 hours of runtime, and Outlook-compatibility to sync your calendar, to-do list, and contacts."
Featuring more than twice the number of songs as iPod mini, ten different color choices, plus a removable 12-hour battery, the ZEN Micro drew consistent positive feedback from consumers and media throughout the four-day duration of DigitalLife. As show attendees picked up the player for the first time and tried the intuitive Touch Pad interface, many responded enthusiastically as they experienced the mesmerizing blue glow on the buttons and around the face of the different colored players.
With a smaller footprint than the iPod mini, the ergonomically designed ZEN Micro also stands apart with FM radio and high-quality digital voice recording, a calendar and "To Do List." The first ZEN Micro MP3/WMA players will be available for US$249.99 at Fry's Electronics, J&R and CompUSA in time for the holidays. Consumers can pre-order the ZEN Micro at amazon.com and us.creative.com today. For more information about the Creative ZEN Micro, visit www.creative.com.
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo® and ZEN portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.