Corporate

Milestones

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2012

May 2012

Creative unveiled the Sound BlasterAxx™ - a whole new generation of Sound Blaster for the new mobile networked generation. The Sound BlasterAxx is a unique one-piece elegantly designed hexagonal audio enhancement device that leverages on Creative's vast audio engineering expertise to provide best-in-class audio playback for music, movies, games and voice communications. The Sound BlasterAxx combined advance audio technologies with intelligent Bluetooth wireless speaker and smart voice communication technologies to bridge the multiple worlds of PCs, Macs, iPhones, iPads, Android phones and tablet computers.

February 2012

Creative and ZiiLABS launched the Creative hanZpad platform at a press conference in Beijing. The new platform comprises ZiiLABS' latest 100-core ZMS-40 StemCell Media Processor, a series of hanZpad tablet reference designs based on the ZMS-40 and optimised for Android 4.x (Ice Cream Sandwich), and a powerful Chinese operating system (OS). With their Chinese characteristics, the hanZpad platform solutions target China's vast tablet computer markets, especially the education market at an opportune time when its government aims to transform the conventional education system to one that embraces the latest in digital technologies - an aspiration that will lead to the age of the Digital Textbooks, Digital Classrooms and the Digital School Bags. The hanZpad Alliance, a collaborative platform with multi-partners in both horizontal and vertical market segments is formed to provide fully-integrated solutions and supply chain management for the design, development, production and marketing of tablet computers based on the hanZpad platform.

January 2012

ZiiLABS unveiled ground-breaking 100-core ZMS-40 StemCell Media processor optimised for Android. The ZMS-40 combines 96 of ZiiLABS' StemCell media processing cores with four 1.5GHz ARM Cortex-A9 CPUs to deliver stunning multi-tasking application and media processing performance. By doubling the number of StemCell Media processors compared to the previous ZMS-20, the ZMS-40 delivers twice the peak media performance, while running the larger array at lower clock speeds to achieve the same performance leads to greater energy efficiency and a reduction in power consumption of up to 50 percent. With 2X the performance and 2X the power efficiency, the ZMS-40 delivers ground-breaking media capabilities to handheld devices such as tablets, including ultra-high-resolution H.264 HP decoding of up to 3840x1080 for true 1080p 3D stereo, a rich and interactive desktop browsing experience, 2560x1600 (WQXGA) display resolution support, higher-quality video encoding and immersive OpenGL ES graphics and future support for High Efficiency Video Coding (HEVC).