Corporate

Milestones

Browse By Year

2006 - 2010

December 2010

Creative unveiled the revolutionary ZiiEagle Movie Box that contains the complete Celestial's Shaw Brothers collection of 668 Movies in a single HD palmtop box powered by the ZMS-05 HD Media-Rich Applications Processor. It was the result of Creative's collaborative efforts with its content partner, Celestial Pictures, through Vue Networks, an associated company of Creative and a regional content creation and media technology company. The ZiiEagle Movie Box is a state-of-the-art single home entertainment device designed to contain entire collections of high definition digital content for easy, safe and prudent viewing through viewers' home entertainment systems.

November 2010

Creative's new Wireless Entertainment Solutions comprise of the Creative ZiiO 7” and 10” wireless entertainment tablets, Creative ZEN™ Touch 2 wireless entertainment device, Creative ZiiSound™ T6 wireless speaker system and Creative WP-300 Bluetooth headphones. This Wireless Entertainment ecosystem not only gives users the freedom to enjoy entertainment on-the-go, it goes a step further by synchronizing with connected audio devices to create a wireless entertainment ecosystem within the home.

April 2010

Creative scored multiple wins at the prestigious German-based international “red dot design award” - the largest and most renowned design competition in the world. The ZiiSound D5 speaker system, Aurvana In-Ear2 earphones and HS-930i headset were awarded the esteemed “red dot awards: product design 2010” which recognize outstanding product designs for their innovation, functionality and quality standards.

January 2010

Creative Inspire S2 Wireless speaker system won the Bluetooth Special Interest Group Overall Best of CES Award at the 2010 Consumer Electronics Show in Las Vegas, USA.

November 2009

ZiiLABS introduced ZMS-08, its 3rd generation media-rich applications processor and the world's first handheld media processor that brings 1080p Blu-ray quality H.264 decode to low-power devices, with support for OpenGL ES 2.0 3D graphics up to 1Gpixels/sec, and combines the flexible multi-format media processing capabilities of ZiiLABS' StemCell Computing array with a 1GHz ARM® Cortex™ processor.

August 2009

The highly anticipated Sound Blaster® World of Warcraft® Wireless Headset was unveiled. Drawing from its legacy of gaming innovation and the themes and visual style of Blizzard Entertainment's award-winning massively multi-player online role-playing game, Creative designed the headset with state-of-the art audio technology and advanced features including uncompressed wireless technology and interchangeable headset lenses with 16 million colour LEDs featuring Horde and Alliance artwork.

July 2009

Creative and THX jointly announced their partnership and the co-development of THX TruStudio PC™, a suite of audio technology solutions that provide an unprecedented PC audio listening experience, which features THX TruStudio PC Surround™, THX TruStudio PC Crystalizer™, THX TruStudio PC Speaker™, THX TruStudio PC Dialog Plus™ and THX TruStudio PC Smart Volume™.

May 2009

Creative unveiled the Aurvana Air earphones, an elegant, avant-garde acoustic masterpiece combining premium comfort fit with exceptional audio performance. Crafted with precision, the EaseFit ear-hook design provides listeners with superior comfort over long hours of extended use while the lightweight Flexnium ear-hook leverages on Nickel-Titanium alloy (Shape Memory Metal) for a flexible and robust design.

January 2009

Creative announced the formation of ZiiLABS and launched the new ZiiLABS ZMS-05 SoC (System-On-Chip) and Zii Platform, ushering in the era of StemCell Computing where nano-sized super computing will be available in daily lives through flexible, tiny, powerful and scalable SoC.

December 2008

Creative announced the Vado™ HD, a pocket video camera featuring HDMI connectivity and an included HDMI cable that provides 1080i output to an HDTV. It also features a wide-angle precision glass lens for stunning video quality, 8GB of built-in memory to carry up to two hours of HD video and a built-in USB connector, enabling fast and easy sharing of video.

July 2008

Creative introduced the ZEN X-Fi and ZEN X-Fi with Wireless LAN, the only players to feature award-winningXtreme Fidelity™ X-Fi audio technology that restores the highs and lows to music during playback that were lost during ripping. ZEN X-Fi with Wireless LAN also enables wirelessly streaming and downloading of music, video and photos from PC to player over a wireless home network, and playback in X-Fi audio quality.

March 2008

Creative announced the inPerson, a breakthrough in video conferencing technology, design, price and ease-of-use, that offers multi-party and cross-platform capabilities and high quality inPerson Conferencing. inPerson is designed with an integrated SureConnect Technology™ to ensure a reliable connection via Wi-Fi or LAN connection and equipped with a high-grade sensor with superb low light performance and Acoustic Echo Cancellation technology to deliver stunning video output and crystal clear voice quality.

January 2008

Creative introduced the Xdock HD, the ultimate iPod dock for the home theatre system and the only iPod dock that upconverts video up to 1080i resolution and music to X-Fi Xtreme Fidelity. The Xdock HD plays video on a HDTV in full DTS surround sound and also plays music wirelessly through X-Fi Wireless Receivers connected to speakers throughout the home.

September 2007

Aurvana X-Fi Headphones are the world's first noise-canceling headphones to feature award-winning X-Fi Xtreme Fidelity audio technologies to enhance audio playback and deliver virtual surround sound for the iPhone, iPod, PC, Mac, PSP and other portable entertainment devices.

August 2007

Creative introduced the ZEN, a credit card-sized music, video and photo player with a stunning 2.5-inch colour screen that supports up to 16.7 million colours. It is the first Creative player to support AAC music and unprotected iTunes Plus tracks from the iTunes store, in addition to MP3 and WMA formats.

June 2007

Creative announced the ZEN Stone Plus, a featherweight 2GB MP3 player that can hold up to 1,000 songs. ZEN Stone Plus has a rich selection of features, including a vibrant screen, FM radio, a clock, stopwatch, voice recording and more.

January 2007

Creative announced the Xdock, the first product under the Made for iPod programme, which docks an iPod and plays music in Xtreme Fidelity - music beyond CD quality - via X-Fi Wireless Receivers in any room in the home. The Xdock connects directly to a powered speaker system or home theater system to play video, photos and music in DTS surround-sound.

December 2006

Creative introduced the Wireless Headphones SE2300 featuring a cool lightweight design, user-friendly controls and advanced Bluetooth technology.

November 2006

Creative announced the new range of high-fidelity speaker systems with the X-Fi® Sound System Z600, PlayDock® Z500 and the TravelSound® ZEN V docking speakers. Offering the best in innovative design and high quality audio performance, they bring listening experience to greater heights and music closer to users

October 2006

Creative invented the Xmod, the first external device based upon its X-Fi® Xtreme Fidelity™ audio platform that improves music playback quality for MP3, WMA, iTunes or AAC songs to beyond the original CD quality and works by connecting between stereo speakers or headphones and either a PC, Mac, iPod, ZEN™ or any MP3 player.

August 2006

Creative introduced the ZEN Vision W portable video, photo and MP3 player featuring a high resolution, 4.3-inch, 16:9 format, colour widescreen TFT display for viewing up to 240 hours of video and tens of thousands of photos. Winner of CNET Asia's Editors' Choice award, ZEN Vision W can carry up to 15,000 songs and features a built-in Compact Flash slot for users to import photos directly from a digital camera without a PC.

June 2006

Creative introduced the ZEN V Plus MP3, photo and video player with built-in FM radio that is amazingly small, lightweight and ergonomically designed and it comes with phenomenal sound quality and a beautiful 1.5-inch colour OLED screen to display stunning digital photos, video and colour menus.

May 2006

Creative unveiled DiVi CAM 525D, an ultra portable, multi-functional mini digital camcorder that comes packed with a full suite of exciting multimedia features including motion stabiliser technology, high-quality movie recording, real-time TVrecording, 5-megapixel digital camera, and an MP3 player, voice recorder and webcam.

April 2006

Creative was bestowed with the prestigious reddot design award for three of its latest products - ZEN Vision:M and ZEN Vision MP3 players and the TravelSound 400 portable speakers. The annual industrial design award is organized by the German-based Design Zentrum Nordrhein Westfalen to recognize some of the best designed products worldwide.

March 2006

Creative launched its first retail concept store 'Creative Store@Marina Square' in downtown Singapore at the fashionable Marina Bay area.

January 2006

Creative scored a major victory at the annual International Consumer Electronics Show (CES) 2006 in Las Vegas by winning not just the "Best of CES" Award for the Audio and Visual Product category with the latest ZEN Vision:M MP3 player, but also clinching the top honour of 'Best in Show' Award. Creative is the only company that has won the coveted 'Best of CES' awards in four consecutive years.