Corporate

Milestones

Browse By Year

1996 - 2000

November 2000

Creative shipped Cambridge SoundWorks® DeskTop Theater™ series: the DeskTop Theater 5.1 DTT3500 Digital, a complete high-end home entertainment speaker solution incorporating Dolby Digital 5.1 technology. DTT3500 Digital comes with a wireless remote control and is a powerful home theater speaker solution for use with either a Sony® PlayStation 2™ console, set-top DVD player or a PC.

September 2000

Creative showcased the NOMAD® Jukebox amongst the world's latest contemporary and conceptually dynamic designs and products in the internationally renowned Design Museum in London.

May 2000

Creative announced two new speakers system for the highly anticipated PlayStation®2, the Cambridge SoundWorks® PlayWorks™ DTT2500 Digital and the Cambridge SoundWorks® PlayWorks™ PS2000. Both systems are equipped with an optical connection providing quick and easy connectivity to the PlayStation2 gaming console. The latter provides virtual 5.1 surround sound using a 2.1 speaker system.

April 2000

Creative invested in Soundbuzz.com, an online digital download music distributor that offers the sampling, promoting and purchasing of downloadable music from the Internet in secure MP3 format from Asian and international record labels, as well as from unsigned artists.

February 2000

Creative introduced DeskTop Theater™ PlayWorks 2500 speakers in Japan for the PlayStation®2 market. Featuring optical SPDIF connectivity, these speakers also support other popular next-generation gaming consoles with Pro Logic content.

January 2000

Announced two new additions to its Personal Digital Entertainment (PDE) solutions - the NOMAD® Jukebox and NOMAD® II MG. Both products include USB support, are programmable and support multi compressed audio formats including MP3 and WMA. With a 6GB storage capacity, Nomad Jukebox can store over 100 hours of digital audio.

December 1999

Announced broad support for the Macintosh platform. Creative's popular line of Sound Blaster® Live! audio solutions and Personal Digital Entertainment (PDE) solutions - which include the NOMAD line of portable audio devices and the WebCam Go line of portable PC cameras - were the first in a series of products from Creative to support the Mac.

November 1999

Creative's Sound Blaster® line of audio products has surpassed the 100 million mark in the number of units shipped worldwide. This coincided with the 10th anniversary of the product's line launch.

October 1999

Introduced the next-generation Creative NOMAD® II portable digital audio player at the 1999 Fall Internet World Convention in New York. Nomad II offers host of new features including USB connectivity and multiple Codec support.

September 1999

Announced Sound Blaster® Live! Platinum audio card, a digital audio solution that provides a strong set of applications for Internet audio, music applications and gaming. The new accelerator boasts the new Live!™ Drive, an innovative front-end console that provides easy and convenient connectivity to a wide array of analog and digital devices.

August 1999

Creative's Environmental Audio Technology now de facto industry standard for immersive 3D gaming. Over 50 leading game titles were shipped with support for Creative's Environmental Audio Technology. Microsoft's licensing of EAX technology and its plans to incorporate effects into a future version of DirectX, further established Environmental Audio technology as the de facto standard for 3D game development.

July 1999

Co-sponsors emerging artist stage at Woodstock'99 Music & Arts Fair in Rome, New York. Creative showcased LAVA! (Live Audio Visual Animation), a new technology that gives real-time visual expression to Internet music on the PC desktop, and its NOMAD line of portable MP3 digital audio players.

June 1999

Announced plans to offer broadband Internet access solutions. Collaborates with Lucent Technologies and Centillium to offer high-speed, high-bandwidth solutions to enable media-rich content from the Internet.

May 1999

Creative secured the leadership position in U.S retail and distribution of PC speaker systems based on the recent PC Data report.

April 1999

Introduced the NOMAD line of portable digital audio players. With support for the popular MP3 (MPEG 1, layer 3) audio compression standard, this new product line offers consumers a new way to download, transport and playback skip-free digital audio.

February 1999

Singapore's Prime Minister Mr Goh Chok Tong officially opened Creative Resource, Creative's worldwide corporate headquarters located at the International Business Park in Singapore.

October 1998

Announced the shipment of the computer industry's first complete desktop theater system - Creative PC-DVD Encore 5X and Cambridge SoundWorks DeskTop Theater 5.1 - for the PC.

August 1998

Launched Sound Blaster® Live!™, the revolutionary new PCI audio solution that incorporates the superior surround-sound rendering of Environmental Audio to deliver real audio experience that goes beyond “Hollywood” quality audio and offers unprecedented immersive audio.

July 1998

Unveiled Sound Blaster® PCI128 and PCWorks FourPointSurround - the first complete audio system for multi-channel surround sound - at a highly attractive price.

June 1998

HansVision Future 2000 is an Internet-enabled bilingual software program that comprises a Chinese word processor (HansWord), an English/Chinese two-way dictionary (HansBrowser) and an online translator of webpages from English to Chinese (HanSight). The advanced software package was deployed in all schools in Singapore from July 1998.

May 1998

At Electronic Entertainment Expo (E3) 1998 in Atlanta, Creative announced that top developers including Accolade, Bungie, GT Interactive's Epic MegaGames/Digital Extremes and Fox Interactive have signed up to support Creative's Environmental Audio Extensions™. This was the latest applications programming interface (API) that allows developers to optimize their newest games to use the features in Creative's next-generation Environmental Audio platform.

February 1998

Consolidated its China operations at the main Beijing office under Creative Future Computer.

January 1998

Launched Video Blaster® WebCam II digital color camera for the desktop that comes with features and productivity software that can enhance Internet experience such as jazz up a personal website, send a video greeting card or visit long distance friend.

December 1997

Acquired Ensoniq Corp., a key innovator in the design and development of PCI audio microchip technology who has gained strong brand recognition with its line of electronic musical instruments.

November 1997

At Comdex Fall 1997 in Las Vegas, Creative demonstrated its new Environmental Audio solutions that would drive the audio industry to the 21st century. Announcements made include:EMU10K1 technology, the cornerstone of Creative's Environmental Audio system. The EMU10K1 audio processor, with 1000+MIPS and 2 million transistors, is the most powerful processor ever designed by the joint E-mu /Creative Technology Center.E-mu Environmental Modeling™ and Creative Multi Speaker Surround™ technologies that use state-of-the-art algorithms for sound effects and accurate acoustical rendering of 3D objects and its reflections in real lifeSound Blaster® AWE64D, an advanced PCI audio card designed specifically for the OEM market.3D Blaster® Voodoo2 - the fastest new 3D accelerator solution using the Voodoo2 graphics chip from 3Dfx Interactive.

September 1997

Launched Graphics Blaster® Extreme, a high performance graphics accelerator card based on Permedia®2 processor from 3Dlabs that delivers superior 2D/3D quality and upgradeable to future technology such as hardware DVD playback.

July 1997

Officially opened its African subsidiary, Creative Labs (Pty) Ltd to take charge of sales, marketing and customer support services in the continent's growing IT market.

June 1997

Creative Inspire kicked off as the first of its kind Internet application that brings entertainment broadcasting to Internet users by providing all the tools and content they need to listen, watch and experience multimedia Internet entertainment

February 1997

Unveiled its new corporate headquarters facility in Singapore, Creative Resource, on February 21. Strategically located in the premier hub for business and technology, the facility houses the entire Singapore HQ operations including sales, marketing, R&D, administration & manufacturing.

November 1996

Sound Blaster AWE64 and Sound Blaster AWE64 Gold were both designed to dramatically increase the audio performance of PCs as well as to bring PC audio standard to the next level.

April 1996

The launch of Graphics Blaster® series of add-on graphics accelerator cards brought high-performance graphics and high quality enhanced video playback to end users at an affordable price.