- ZiiLABS introduced ZMS-08, its 3rd generation media-rich applications processor and the world's first handheld media processor that brings 1080p Blu-ray quality H.264 decode to low-power devices, with support for OpenGL ES 2.0 3D graphics up to 1Gpixels/sec, and combines the flexible multi-format media processing capabilities of ZiiLABS' StemCell Computing array with a 1GHz ARM® Cortex processor.
- ZiiLABS released Zii Optimized Android for its Plaszma development platforms, allowing developers and OEMs to take advantage of Optimized Android for ZiiLABS Plaszma platforms, including the recently announced Zii EGG StemCell Computer and ZMS-05 System Module.
- The highly anticipated Sound Blaster® World of Warcraft® Wireless Headset was unveiled. Drawing from its legacy of gaming innovation and the themes and visual style of Blizzard Entertainment's award-winning massively multi-player online role-playing game, Creative designed the headset with state-of-the art audio technology and advanced features including uncompressed wireless technology and interchangeable headset lenses with 16 million colour LEDs featuring Horde and Alliance artwork.
- Creative and THX jointly announced their partnership and the co-development of THX TruStudio PC, a suite of audio technology solutions that provide an unprecedented PC audio listening experience, which features THX TruStudio PC Surround, THX TruStudio PC Crystalizer, THX TruStudio PC Speaker, THX TruStudio PC Dialog Plus and THX TruStudio PC Smart Volume.
- ZiiLABS announced the ‘Shanzhai' marketing programme with the new ZMS-05 System Module which reduces the cost and time-to-market for creating media-rich computing platforms that support Plaszma OS or Android OS, engaging the huge ‘Shanzhai' OEM market that is proliferating in China.
- ZiiLABS announced Zii Plaszma, an open standards development platform for integrators and developers to create customised applications and devices, including the Zii EGG StemCell Computer, Plaszma OS and Plaszma Software Development Kit (SDK).
- Creative unveiled the Aurvana Air earphones, an elegant, avant-garde acoustic masterpiece combining premium comfort fit with exceptional audio performance. Crafted with precision, the EaseFit ear-hook design provides listeners with superior comfort over long hours of extended use while the lightweight Flexnium ear-hook leverages on Nickel-Titanium alloy (Shape Memory Metal) for a flexible and robust design.
- Creative announced the formation of ZiiLABS and launched the new ZiiLABS ZMS-05 SoC (System-On-Chip) and Zii Platform, ushering in the era of StemCell Computing where nano-sized super computing will be available in daily lives through flexible, tiny, powerful and scalable SoC.