CONTACT INFORMATION:

Lisa Laymon Investor Relations Creative Labs, Inc. llaymon@creaf.com (408) 546-6106

SINGAPORE - November 17, 1999 - Creative Technology Ltd. (Nasdaq: CREAF), the world's leading provider of multimedia products for personal computers, today announced an ordinary dividend has been declared for the current financial year ending June 30, 2000. The dividend of US$0.25 per ordinary share will be paid on December 17, 1999 to all shareholders of record as of December 1, 1999.

Holders of shares in the securities accounts with The Central Depository (Pte) Limited ("CDP"), Singapore will receive payment of the dividends through CDP in Singapore Dollars converted from US$ at the rate prevailing on December 13, 1999. All other shareholders will receive payment in United States Dollars.

About Creative Labs

Sound Blaster is a registered trademark and Environmental Audio, Environmental Audio Extensions, EAX and FourPointSurround are trademarks of Creative Technology Ltd. in the U.S. and/or other countries.