CONTACT INFORMATION:

Phil O'Shaughnessy Creative Labs, Inc. poshaughnessy@creativelabs.com (408) 546-6773 Wynne Leong Creative Technology Ltd. press_contact@ctl.creative.com +65 6895-4120

SINGAPORE - November 1, 2004 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products for PC users, today announced that an ordinary dividend of U.S.$0.25 per share and a special dividend of U.S.$0.25 per share have been declared for the current fiscal year ending June 30, 2005. The dividend will be paid on December 3, 2004 to all shareholders of record as of November 19, 2004.

Holders of shares in the securities accounts with The Central Depository (Pte) Limited (“CDP”), Singapore, will receive payment of dividends through CDP in Singapore dollars converted from U.S. dollars at the rate prevailing on November 29, 2004. All other shareholders will receive payment in U.S. dollars.

About Creative:
Creative Technology Ltd. is the worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® audio cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN and MuVo® MP3 players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

# # # The Creative logo, Sound Blaster and MuVo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.