Introducing Aurvana

Experience the very best of audio listening with the Aurvana^® range.

As the signature series of Creative's premium headphones and earphones range, each Aurvana product is innovatively conceptualized; assembled with choice material, components and finishing; and meticulously tested by a field of acoustics and ergonomics experts. This expertise leverages on over 70 combined years of audio heritage - culminating from the renowned Sound Blaster^® audio products, E-MU^® Systems high-end digital audio creation solutions and Cambridge SoundWorks^® high-fidelity speaker systems. The result is a state-of-the-art personal entertainment companion that is both visually and aurally engaging.

Stylish design, precise performance and luxurious comfort - hallmarks behind each Aurvana product that complement your discerning taste in world-class audio. Experience true audio nirvana in every sense of the word.

Extensive research is undertaken to find out the latest listening and technology trends in the market. Creative's audio professionals then use this information to conceptualize models customized to the needs of customers today.

Each Aurvana product sports a unique design that is designed by a team of experienced industrial designers using the latest and most cutting-edge technology in the audio world today.

Acoustics engineers fine-tune the Aurvana products with the aid of industry-leading audio equipment such as Brüel & Kjær Head and Torso Simulator (HATS) to deliver the best audio performance possible.

Leveraging on high-performance Computer Aided Design (CAD) workstations and advanced prototyping machines, all ergonomic factors are analyzed effectively before producing the models.